The name Innerspaice was brought to me with the owner’s broader concept of his contract furniture business as one which crafted efficient, aesthetic spaces where able humans can perform their tasks with ease and focus.
With an earlier incarnation we had explored the idea of inside/outside/space and our place in it.
By calling attention to the basic classic letterform we can push attention to the “ai” (for architectural interiors) and punch home the fluidity of our work environments.
These first round web site concepts went straight to the heart of human effort with the attitude of play with dedication.
Always fun to work with.