In the fall, Bellingrath Home and Gardens hosts an open air evening filled with candy, music and fun through the garden grounds for all ages.

The trick was to come up with a look that was charming rather than scary. One that would appeal to children and parents alike – playful, entertaining, slightly ghoulish – that still features outdoor garden fun.

After a bit of playing around, BOO emerged as a rock solid logo that could hold it’s own over an image or stand on its own. Light and colorful stock illustrations were mixed to create a low cost, treat filled forest.

Designs and elements for postcard, poster, social.