The name Innerspaice was brought to me with the owner’s broader concept of his contract furniture business as one which crafted efficient, aesthetic spaces where able humans can perform their tasks with ease and focus.

By calling attention to the basic classic letterform we can push attention to the “ai” (for architectural interiors) and punch home the fluidity of our work environments.

I was also brought in to contribute design ideas for their new web site.

These first-round site concepts went straight to the heart of human effort with the attitude of play with dedication. No well-groomed, cheery, plastic worker-people in sterile environments here.

With Innerspaice, the office becomes the functional creative ground where real humans can enjoy being productive.